What’s New in HubSpot: CRM, Marketing, Sales, and Service Enhancements
- Dianne Granados
- Aug 29
- 3 min read
HubSpot publishes updates, but not all of them are made equal. While some are small adjustments you might not notice, others have a significant impact on how the platform's marketing, sales, and service teams operate. The key to transforming HubSpot into a real growth engine is understanding which changes to prioritize and how to implement them.
We witnessed a number of upgrades in August that might enhance cross-team cooperation, increase data visibility, and save time. They range from minor usability improvements, such as maintaining navigation while scrolling, to major ones that alter how you evaluate performance, score leads, and provide real-time customer service. Even though each one might not seem like much on its own, when combined, they can optimize entire processes.
We're dissecting the four most significant August upgrades in this post, explaining what they do, why they're important, and how to get started right away. You'll receive expert advice on how to combine them with already-existing HubSpot capabilities to maximize value along the way, and you'll leave with concepts you can use right now in your own portal.
Sticky Tabs for CRM Records (CRM Platform)
You can stop constantly scrolling to change tabs. As you scroll, your record tabs—Activity, Notes, Emails, and Attachments—remain pinned at the top of the page.
Why it's great: For people who work with long contact, company, deal, or ticket records, this minor adjustment removes the aggravating need to continuously scroll back up to navigate.
Pro Tip: To cut down on time spent looking for important information during live calls, combine Sticky Tabs with pinned views and unique card layouts. This is especially helpful for teams who interact with clients.
Combined Contact + Company Lead Scores
Prior until now, only Marketing Hub Enterprise offered integrated lead scoring. You may now use it without upgrading to Enterprise because HubSpot made it available in Marketing Hub Pro.
Why it matters: A single scoring model may be used to combine company-level activity and contact-level engagement. This enables sales to more precisely prioritize accounts, regardless of whether a single individual is completing forms or the full organization is actively involved.
Pro Tip: This update enables you to finally align account-based marketing and RevOps with clearer engagement signals. Do you want to update your scoring models or need assistance setting it up? We will walk you through everything if you schedule a meeting with us.
Sales Workspace Dashboards (Sales Hub)
Dashboards may now be embedded straight into your Sales Workspace, eliminating the need to navigate to an external page.
Why it's great: Representatives can view tasks, deals, and performance indicators in one location, which helps them stay focused on closing agreements and advancing opportunities.
Pro Tip: To increase pipeline visibility and forecast precision, standardize dashboard layouts among your sales team members so that everyone operates from the same performance view.
Knowledge Base in Chat Widget (Service Hub)
Consumers can now use your chat widget to find and read Knowledge Base content.
Why it's great: It reduces ticket volume and speeds up resolutions by rerouting repetitious support questions and enabling users to self-serve without leaving the discussion.
Pro Tip: To automatically answer setup or FAQ-style queries before they are sent to your support team, use KB search into onboarding chat routines.
These updates may look like small quality-of-life improvements at first glance, but they have the potential to significantly improve team productivity and customer experience. The key is to explore each one in your portal, decide where it fits in your processes, and adopt it quickly before old habits take over.
HubSpot is constantly changing, and this month's upgrades can help you increase productivity, enhance teamwork, and optimize workflows.
Do you need help using them in your own portal? We would be happy to answer your queries and guide you through best practices.